Here's a little story for ya. Watched The Bear Series 1&2. Made us want to go Copenhagen. Went to Copenhagen the day the Series 3 trailer dropped. Got off the plane. Walked down the street into Jeremy Allen White and Matty Matheson aka Carmy and Neil from the show. Stopped for a chat (there might have been a few stutters) then went on our merry little way. Life has got a mad way of things aligning perfectly sometimes don't it?!
Anyway enough about our celebrity encounters - we're loving watching our new mates in Series 3 and the 'Non-Negotiables' that Carmy manically lists out in Ep1 got us thinking about the COOTS Non-Negotiables. What do we stand for as a brand? What do we never compromise on? What drives us forward? We thought it would be good to list them out here, not just to remind to us but also to give you guys a better idea of where we're coming from and hopefully where we're going to.
Although there are a few crossovers between a fine dining restaurant and making performance swimwear such as 'Details matter' and 'Know your shit!', we can confirm will not be changing our menu every single day.
So here it is. The COOTS list of our Non-Negotiables:
Be us
Be nice
Be human
Be different
Be consistent
It must be fun
Details Matter
Know your shit
Celebrate wins
Waste is whack
Don't overthink it
Aim to spread joy
Stick to your guns
Keep it conscious
We have to love it
Collaboration is key
Quality not quantity
Learn from feedback
Be brave, clench fists
Don't take too seriously
Feel the fear and do it anyway
Don't compare, take inspiration
There must be a point or purpose
Listen to advice but we know best
Keep going but know when to stop
That's it, they're out there. What do you guys think? Feel free to pull us up in the future on any of these if you think we are slacking. What about you? Have got your own non-negotiables for navigating life? It's definitely an interesting thing to think about especially with all the sh*t going on in the world atm. Let us know if any of yours align with ours.
For now, it's back to the kitchen to cook up some Michellin star worthy performance swimwear. YES CHEF!
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