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BROUGHT TO YOU BY

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PERFORMANCE SWIMWEAR

INSPIRED BY DE ARTE NATANDI

RECYCLED FABRIC

MADE IN LONDON

KEEPING IT CONSCIOUS

WELCOME TO

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YOUR MONTHLY DIVE INTO COOTS LIFE.

 

NUMBER 1 WILL MAINLY FEATURE US TWO WALLYS BUT WE CANNOT WAIT TO GROW THIS MONTH ON MONTH AND GET ALL YOU LOVELY PEOPLE INVOLVED!

 

ENJOY :)

BEN AND RHI XX

 
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COOTS // SOUND // SYSTEM

SWIM 🏊‍♀️ AND WATER 💧 THEMED MIX FOR YOUR LISTENING PLEASURE.

TO BE ENJOYED WHILST PERUSING THESE PAGES.  DANCING ENCOURAGED.

💥 CSS3 FEATURING BANGERS FROM 💥

SAMPHA THE GREAT // LEON VYNEHALL // MOODYMAN

 
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IT'S BEEN AN ABSOLUTE BLUR SINCE WE LAUNCHED OUR FIRST COLLECTION - WE CAN'T BELIEVE IT'S BEEN 6 MONTHS ALREADY!

PRODUCTION AS EXPECTED WAS A LOT OF HARD WORK BUT WE MADE IT THROUGH AND TO HAVE OUR FINISHED SUITS IN OUR HANDS STILL FEELS SO GOOD.

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SINCE THEN WE'VE DONE OUR FIRST TWO EVENTS 'LIDOFEST' AND THE HEVER CASTLE TRIATHLON.  IT'S AMAZING TO INTERACT WITH PEOPLE OVER SOCIAL MEDIA BUT NOTHING BEATS MEETING YOU GUYS FACE TO FACE.

THE FEEDBACK WE RECEIVED AT BOTH EVENTS WAS INCREBILE AND WE CAN'T WAIT TO GET BACK OUT THERE AND TAKE THE COOTS SHOW ON THE ROAD!

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IT'S BEEN AN ABSOLUTE BLUR SINCE WE LAUNCHED OUR FIRST EVER COLLECTION - WE CAN'T BELIEVE ITS BEEN OUT THERE FOR 6 MONTHS ALREADY!

PRODUCTION AS EXPECTED WAS A LOT OF HARD WORK BUT WE MADE IT THROUGH AND TO HAVE OUR FINISHED SUITS IN OUR HANDS STILL FEELS SO GOOD.

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WHEN WE'VE BEEN DOING THE OLD BUSINESS TINGS WE'VE HIT UP SOME QUALITY SWIM SPOTS...  SWIMMING IN THE MED OFF THE COAST OF SPAIN; MUCKING ABOUT IN THE BEAUTIFUL BALA LAKE IN THE RAIN; DIPPING IN THE GLORIOUS WATERFALLS OFF OF WATKINS PATH IN SNOWDONIA AND AS ALWAYS REGULAR TRIPS TO WEST RESERVOIR AND LONDON FIELDS LIDO FOR OUR LONDON FIX.

WE ALSO TOOK PART IN OUR FIRST EVER MENTAL HEALTH SWIM AT HAMPSTEAD HEATH MIXED PONDS.  NICE VIBES AND LOVELY PEOPLE ALL ROUND - DEFO RECOMMEND GETTING INVOLVED!

 
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AKA THE SWIMMING NEWS

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A RECENT REPORT BY SWIM ENGLAND HAS PREDICTED THAT BY THE END OF THE DECADE ALMOST 2000 SWIMMING POOLS WILL HAVE SHUT THEIR DOORS FOR GOOD.  THAT'S APPROXIMATELY 5000 MEGA LITRES LESS OF THE BLUE STUFF FOR US TO SWIM IN - AN ABSOLUTE TRAVESTY!

TO SUPPORT THIS VITAL CAMPAIGN YOU CAN SEND THIS LETTER TO YOUR MP ASKING THEM TO LOBBY THE CHANCELLOR TO PROVIDE FUNDING FOR POOLS.

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ENDURANCE SWIMMER, UN PATRON OF THE OCEANS AND ABSOLUTE LEGEND LEWIS PUGH HAS COMPLETED A 7.8KM SWIM IN WATERS THAT FLOW WITH THE WORLD'S FATEST MOVING GLACIER (MOVING AT AN AVERAGE OF 30M PER DAY 😲).  LEGEND HAS IT THAT IT WAS AN ICEBERG FROM THIS GLACIER THAT SUNK THE TITANTIC!

THE SWIM TOOK PLACE OVER 12 DAYS IN THE ILULISSAT ICEFJORD OFF THE COAST OF GREENLAND WHERE THE WATER TEMPERATURE DID NOT GO ABOVE 3C 🥶 ALL THIS IS IN ONLY A PAIR OF HUMBLE TRUNKS!

 

LEWIS WAS SWIMMING TO RAISE AWARENESS FOR HIS CALL FOR 30% OF THE WORLD'S OCEANS TO BE PROTECTED BY 2030, TO HELP TACKLE THE CLIMATE CRISIS AND MAKE THE SEAS MORE RESILIENT TO GLOBAL WARMING. YES YES!  

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FOR SWIMMERS THE CHANNEL SWIM HAS ALWAYS SEEMED TO BE THE HOLY GRAIL.  TO DO THIS EVEN ONCE IN A LIFE TIME YOU COULD HANG UP YOUR TRAINING SUIT, KICK BACK AND PROCLAIM 'SWIMMING? COMPLETED IT MATE'.

INTRODUCING CHLOE MCCARDEL...THIS INCREDIBLE WOMAN FROM THE LAND DOWN UNDER HAS NOT ONLY SWUM THE CHANNEL ONCE OR TWICE BUT 44 TIMES!  WE'VE NOT BEEN FAT FINGERED ON THE '4' BUTTON THERE - THAT'S FORTY FOUR TIMES!

INCREDIBLE.  TAKE A BOW -

THE NEW QUEEN OF THE CHANNEL.

**CHLOE KINDLY LET US USE THIS PICTURE OF HER AFTER JUST COMPLETING HER 44TH SWIM (WE ADDED THE CROWN 😉) BUT WE DO NOT HAVE A PARTNERSHIP - WE JUST APPRECIATE HER AMAZING ACCOMPLISHMENT!**

 
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DRY LAND EXERCISES, STRETCHES AND CONDITIONING TO HELP YOU GET THE MOST OUT OF YOUR SWIMS.

BROUGHT TO YOU BY OUR RESIDENT EXPERT ABSOLUCY FITNESS.  LUCY IS AN INCREDIBLE TRAINED PT AND RUNS ONLINE MONTHLY BOOTCAMPS AS WELL AS PROVIDING TAILORED ONE TO ONE SESSIONS - HIT HER UP FOR ALL YOUR FITNESS NEEDS! 

SESSION 1 IS A 3 MINUTE STRETCH TO BE DONE WATER SIDE SO YOU ARE ALL NICE AND LIMBER AND READY TO SMASH OUT THOSE LENGTHS 🏊‍♀️🏊‍♂️

 
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PEOPLE // POOLS // PISCIBUS

THE PILLARS OF SWIMMING

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THE FIRST PERSON HAD TO BE THE REAL OG JOHN TRUDGEN.

AS AN EAST LONDON BRAND WE LOVED THE STORY OF THIS EAST LONDON BOY SO MUCH THAT IT INSPIRED OUR FIRST COLLECTION 🤗

HIS SWIMMING JOURNEY TOOK HIM FROM POPLAR TO BUENOS AIRES AND BACK AGAIN PICKING UP AN OVERARM STROKE ALONG THE WAY THAT REVOLUTIONISED COMPETITIVE SWIMMING AT THE TIME.

THE TRUDGEN EVOLVED INTO THE STROKE WE CALL FREESTYLE TODAY!

CHECK THE FULL VIDEO HERE.

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STICKING WITH THE EAST LONDON THEME FOR THE FIRST POOL WE THOUGHT WE'D GIVE A SHOUT OUT TO OUR LOCAL LONDON FIELDS LIDO.

 

THE POOL WAS ORIGINALLY OPENED IN 1932 AND SURVIVED THE WAR ONLY TO CLOSE IN 1988 DUE TO NUMEROUS GOVERNMENT CUTBACKS (SEE ABOVE 😥).

AFTER THE SQUATTERS HAD FINISHED THROWING RAVES IN THE OLD POOL TANK AND SOME DAMN GOOD CAMPAIGNING BY THE LOCALS THE POOL REOPENED IN 2006 AS IT STANDS TODAY.

THE 50M OLYMPIC SIZE HEATED POOL IS OPEN ALL YEAR ROUND AND ALWAYS WORTH A DIP WHEN YOU ARE IN EAST.

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KEEPING IT IN THE EAST END FOR THE PISCIBUS, A FISH SYNONYMOUS WITH COCKNEY GRUB - THE EUROPEAN EEL.

THIS SNAKE-LIKE FISH HAILS FROM THE SARGASSO SEA JUST OFF THE COAST OF AMERICA BUT AFTER BEING BORN SWIMS 5000KM AND ENDS UP IN THE THAMES AND OTHER EUROPEAN ESTUARIES.  HOW'S THAT FROM A MARATHON SWIM ACROSS THE TEN FURLONGS MILE AND A QUARTER! (THAT'S COCKNEY FOR WATER).

THEY REMAIN IN THE RIVER FOR UP TO 20 YEARS BEFORE SWIMMING BACK AGAIN TO HAVE THEIR KIDS.  SADLY THESE SLIMEY LITTLE LADS ARE NOW CONSIDERED CRITICALLY ENDANGERED DUE TO HABITAT DESTRUCTION, BARRIERS TO MIGRATION (WEIRS NOT  PASSPORTS 😂) AND OVER FISHING.

MAYBE JUST GET MASH AND LIQUOR WITH YOUR PIE NEXT TIME YEAH?

 
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HAVE A LITTLE LOOK TO SEE HOW WE ARE

KEEPING COOTS CONSCIOUS.

HERE'S A FEW TIPS ON HOW YOU CAN

KEEP IT CONSCIOUS TOO 😀

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1. EAT LESS MEAT.

MEAT IS REPSONSIBLE 57% OF THE GREEN HOUSE GASES (GHG) EMITTED BY FOOD PRODUCTION. 

NOW YOU MAY BE PARTIAL TO A JUICY RIB-EYE BUT IT DOESN'T MEAN EVERY MEAL NEEDS TO REVOLVE AROUND MEAT/FISH.  

TRY GOING VEGETERIAN FOR A COUPLE OF NIGHTS A WEEK - THIS BANGING RECIPE FROM WHAT WILLY HAS CERTAINLY HELPED US CUT DOWN.

INTERESTINGLY THE PRODUCTION OF RICE AND WHEAT ACTUALLY CONTRIBUTE TO MORE GHG EMISSIONS TOGETHER THAN THE PRODUCTION OF CHICKEN AND PORK COMBINED. FOOD FOR THOUGHT...

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2. QUALITY, NOT QUANTITY.

OBVIOUS ONE MAYBE, BUT THINK OF YOUR FAVOURITE ITEM OF CLOTHING - IF YOU'RE ANYTHING LIKE US YOU'VE PROBABLY WORN IT MORE THAN 30 TIMES AND IT STILL DOES THE BUSINESS ALL YEAR ROUND.  MAYBE YOU SAVED UP FOR THIS CHERRISHED PIECE OR IT WAS GIVEN TO YOU AS A PRESENT WHICH MAKES IT ALL THE MORE SPECIAL. 

 

BECAUSE OF THIS YOU LOOK AFTER IT MORE WHICH IN TURN MAKES IT LAST LONGER! 

TAKE ALL OF THIS INTO CONSIDERATION WHEN BUYING YOUR NEXT ITEM OF CLOTHING (SWIMWEAR INCLUDED 😉) AND YOU'RE GOING TO GET SOME QUALITY GARMS AND HELP SLOW FASHION DOWN.

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3. SINGLE USE, WHAT'S THE USE.

ANYONE ELSE GET A SLIGHT TWINGE OF ANGER WHEN YOU SEE SOMEONE BUYING A PLASTIC BOTTLE OF WATER?  JUST US? COOL 😂.

NAH BUT SERIOUSLY IT'S 2021! GET YOURSELF A NICE LITTLE WATER BOTTLE, GO TO THE TAP, FILL IT UP AND HAVE A DELICIOUS DRINK.  AND IN THE WORDS OF HOT CHIP YOU CAN DO THAT OVER AND OVER AGAIN LIKE A MONKEY WITH A MINATURE SYMBOL ALL WITHOUT CONTRIBUTING TO THE 5.5 BILLION BOTTLES THAT END UP IN LANDFIL OR THE OCEAN 😡IN THE UK ALONE.

NO BRAINER.

 
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AS WELL AS CREATING ABSOLUTE RASCAL SWIMWEAR WE WANT TO USE COOTS TO HELP RAISE AWARENESS ON ISSUES WITHIN THE SWIMMING COMMUNITY THAT WE FEEL ARE IMPORTANT.  EACH MONTH WE WILL BE GIVING A SHOUT OUT TO AMAZING ORGANISATIONS AND PEOPLE WHO ARE CHANGING THE GAME. 

FIRST UP:

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THE AMAZING TEAM AT THIS UK BASED CHARITY PROVIDE BESPOKE, 1-1 SWIMMING LESSONS FOR CHILDREN WITH DISABILITIES. THEIR GOAL IS TO KICKSTART A LOVE OF SWIMMING IN CHILDREN, BEGINNING WITH THAT FIRST SPLASH IN THE POOL LEADING TO A LIFETIME PASSION FOR GETTING OUT THERE, KEEPING ACTIVE AND REALISING POTENTIAL.  AMAZING WE'RE SURE YOU'LL AGREE!

WE CURRENTLY DONATE £2 FROM EACH OF OUR JT SUITS TO LEVEL WATER - NOT ONLY ARE THEY DOING VITAL WORK THEY HAVE A LIKE MINDED TEAM AND WE ARE PROPER EXCITED TO WORK WITH THEM!

 
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FIVE QUESTIONS.

ON SWIMMING.

BIT OF FUN.

US TWO ARE UP FIRST.

DIVE IN.

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NICE ONE FOR READING.

SEE YOU IN THE WATER.